Privacy policy
Last updated: 24th April 2026
This Privacy Policy describes how Snarky Hearts, a trading name of JV Trading LLP (“we”, “us”, or “our”), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the “Site”) or otherwise communicate with us (collectively, the “Services”).
JV Trading LLP is a limited liability partnership registered in England & Wales. (Partnership No.OC 459571). Our registered office is at:
JV Trading LLP
71-75 Shelton Street
For the purposes of UK data protection law, JV Trading LLP is the data controller responsible for your personal data.
Please read this policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
1. INFORMATION WE COLLECT
We may collect contact details, order information, account details (optional), communications, device and usage data, and information from partners including Shopify, payment processors, Printful and Printify (our fulfilment partners).
2. HOW WE USE YOUR INFORMATION
We use data to:
- Process and deliver orders and provide customer support (contractual necessity)
- To prevent fraud, maintain security and improve our services (legitimate interests)
- Send marketing communication and non-essential cookies where permitted (consent/legitimate interests)
- To comply with tax, accounting and legal obligations (legal requirement)
Automated decision making: we may use automated tools provided by third party platforms such as Shopify, Printful, Printify and our payment processors to support order processing, fraud detection and site operations. These tools may flag orders for manual review however all final decisions are made by a person. Details of who we share data with are set out in Section 3.
3. SHARING YOUR INFORMATION
We share data only where necessary with trusted third-party service providers, including:
- payment processors and fraud prevention providers
- fulfilment and delivery providers – Printful, Printify
- IT and website hosting providers (including Shopify)
- email and marketing service providers
- analytics and performance monitoring tools
- legal authorities
4. USER- GENERATED CONTENT
Our Services may allow you to submit product reviews, comments, images, or other content.Any information you choose to make public in these areas may be visible to other users and the general public. We do not control how third parties may use information you choose to share publicly, and we recommend that you do not include sensitive personal information in user-generated content.
5. INTERNATIONAL DATA TRANSFERS
As we operate using global service providers, some partners process data outside the UK/EEA (including the US). Where such transfers occur, we rely on UK‑approved safeguards such as Standard Contractual Clauses (SCCs) or other legally recognized transfer mechanisms instead of adequacy decisions.
6. MARKETING COMMUNICATIONS
We will send marketing communications only where you have:
- provided consent, or
- purchased from us and have not opted out where permitted by law.
You may unsubscribe at any time by clicking the unsubscribe link in emails or contacting us support@jvtradingllp.com
7. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate our website and improve user experience.
Cookies we use may include essential cookies required for the site to function and non-essential cookies such as analytics and marketing tools. Where required by law, non-essential cookies are only used with your consent, which you can manage via the cookie preference banner on our website. For further information or to withdraw your consent at any time, please contact us at support@jvtradingllp.com
8. DATA RETENTION
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:
- order and transaction records: typically, up to 6 years to comply with legal and tax obligations
- customer service correspondence: as necessary to resolve queries and maintain records
- marketing data: until you withdraw consent or opt out
9. YOUR PRIVACY RIGHTS (UK)
Under UK data protection law, you have the right to:
- access the personal data we hold about you
- request correction of inaccurate data
- request erasure of your data
- restrict processing of your data
- object to processing based on legitimate interests
- request transfer of your data (data portability)
- withdraw consent at any time
- lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://ico.org.uk
To exercise your rights, contact us at: support@jvtradingllp.com
10. ADDITIONAL RIGHTS FOR U.S. RESIDENTS (INCLUDING CALIFORNIA)
If you are located in California, Virginia, Colorado, Connecticut, Texas, Oregon Montana or Florida, you may have additional rights under your states applicable privacy law. To exercise any of these rights please contact us at support@jvtradingllp.com and we will respond within 45 days.
11. CHILDREN’S PRIVACY
Our Services are not directed to children under 16. If you are the parent or guardian of a child who has provided us with personal information, you may contact us at the address below to request that their details be deleted.
12. SECURITY
We implement appropriate technical and organizational measures to protect your personal data, including secure payment processing, encryption, and restricted access controls, but cannot guarantee absolute security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
13. CHANGES TO THIS POLICY
We may update this privacy policy from time to time to reflect legal or operational changes. Updates will be posted on this page with a revised “Last updated” date at the top of the page.
14. CONTACT
JV Trading LLPContact: support@jvtradingllp.com